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Why Aren’t You Marketing Right Now?

Automotive dealerships should maintain customer communication even with low or no inventory. It is important to continue to enhance your...

Successful Business Transition Happens Like This!

Here we are coming up on the end of 2021. The Automotive industry is changing dramatically, and so are many business these day. As we...

Marketing Tactics That Convert Leads Fast

Funnel, funnel, funnel! That’s all we ever hear but what good is a funnel if you don’t nurture conversion? The average automotive dealer...

You've Only Got Three Seconds

Did you know that the most critical time to make an impression on someone is the first three seconds? How people perceive you depends on...

Get Your Automotive Marketing on Steroids!

If you want to get different results, then you need to perform different actions. That’s obvious, yet so many people get bogged down in...

Embracing The Value Mindset

"Try not to become a man of success. Rather become a man of value."-- Albert Einstein A value mindset is a service mindset that focuses...

Simplicity Sells

Have you ever noticed how some automotive dealerships try to jam as much promotional information into one piece of content as possible?...

Want More Sales? Enhance Customer Experience at Your Dealership

Selling cars is much more challenging than it used to be. Gone are the days when you could open a dealership, run a newspaper or radio ad...

What is Success?

An automotive sales professional recently asked me if I knew the key to success. I replied that I did and that in my mind, 99.9% of...

Creating A Winning Dealership

Now, more than ever, it is an understatement to say that the automotive industry is a very competitive business environment. Retailers...

Combatting Employee Turnover Doesn’t Have to Be Difficult

Combatting Employee Turnover Doesn’t Have to Be Difficult It’s no secret that turnover among auto salespeople is typically around 60%....