Chelsea HowardJan 273 minWhy Aren’t You Marketing Right Now?Automotive dealerships should maintain customer communication even with low or no inventory. It is important to continue to enhance your...
Renee Cormier Jan 45 minSuccessful Business Transition Happens Like This!Here we are coming up on the end of 2021. The Automotive industry is changing dramatically, and so are many business these day. As we...
Renee Cormier Dec 7, 20213 minMarketing Tactics That Convert Leads FastFunnel, funnel, funnel! That’s all we ever hear but what good is a funnel if you don’t nurture conversion? The average automotive dealer...
Renee Cormier Nov 2, 20213 minYou've Only Got Three SecondsDid you know that the most critical time to make an impression on someone is the first three seconds? How people perceive you depends on...
Renee Cormier Oct 21, 20213 minGet Your Automotive Marketing on Steroids!If you want to get different results, then you need to perform different actions. That’s obvious, yet so many people get bogged down in...
Renee Cormier Sep 30, 20213 minEmbracing The Value Mindset"Try not to become a man of success. Rather become a man of value."-- Albert Einstein A value mindset is a service mindset that focuses...
Renee Cormier Sep 2, 20213 minSimplicity SellsHave you ever noticed how some automotive dealerships try to jam as much promotional information into one piece of content as possible?...
Renee Cormier Aug 17, 20214 minWant More Sales? Enhance Customer Experience at Your DealershipSelling cars is much more challenging than it used to be. Gone are the days when you could open a dealership, run a newspaper or radio ad...
Renee Cormier Aug 17, 20212 minWhat is Success?An automotive sales professional recently asked me if I knew the key to success. I replied that I did and that in my mind, 99.9% of...
Renee Cormier Aug 17, 20214 minCreating A Winning DealershipNow, more than ever, it is an understatement to say that the automotive industry is a very competitive business environment. Retailers...
Renee Cormier Aug 4, 20213 minCombatting Employee Turnover Doesn’t Have to Be DifficultCombatting Employee Turnover Doesn’t Have to Be Difficult It’s no secret that turnover among auto salespeople is typically around 60%....