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Automotive Dealers Make More Money This Spring

Updated: Aug 23, 2023

Spring is a time of renewal and new beginnings, and this season is no exception for automotive dealerships. As the weather gets warmer and more people hit the roads, there's no better time to focus on boosting your bottom line. Whether you're looking to increase sales, improve customer satisfaction, or streamline your operations, there are plenty of strategies that can help you achieve your goals. Here are ten ways automotive dealers can make more money this spring.

Offer Special Deals and Promotions

One of the most effective ways to get people through your doors this spring is to offer special deals and promotions. This could mean offering discounts on select vehicles, giving away free oil changes or maintenance services, or offering financing deals with low interest rates. Make sure to advertise these deals through your website, social media, and local media outlets to reach as many people as possible.

Host a Spring Car Show

Hosting a spring car show can be a fun and effective way to attract new customers and generate buzz for your dealership. Invite local car enthusiasts to show off their vehicles, offer food and drinks, and hold a raffle for prizes. This will not only provide a fun experience for your customers, but it will also give you the opportunity to showcase your latest vehicles and connect with potential buyers. And, uh, did someone say "Trade-in opportunity"? Don't be afraid to think outside the box.

Get Social

Social media is a powerful tool for automotive dealerships looking to reach new customers and connect with current ones. Make sure your dealership has a strong presence on platforms like Facebook, Instagram and TikTok, and use them to share news and promotions, post images of your vehicles, and engage with your followers. RMN has amazing content creators nd social media managers to help you out.

Utilize Email Marketing

Email marketing is another effective way to reach out to your current customers and keep them engaged with your dealership. Create a list of your customers' email addresses and send them regular updates on new arrivals, special deals, and events. You can also use email to send out surveys and gather feedback on your dealership's services and products.

Offer Trade-In Appraisals

Many people are looking to trade in their old vehicles for something new this spring, and offering trade-in appraisals can help you attract these customers. Make sure to train your sales staff to accurately value trade-ins and offer competitive prices. This will not only help you attract more customers, but it will also give you the opportunity to acquire quality pre-owned vehicles for your dealership's inventory.

Focus on Customer Satisfaction

Customer satisfaction is key to building a successful dealership, and there are several strategies you can use to improve it this spring. Offer excellent customer service, be responsive to customer inquiries and complaints, and regularly survey your customers to gather feedback on your dealership's strengths and weaknesses. By focusing on customer satisfaction, you'll be able to build strong, long-lasting relationships with your customers and increase repeat business.

Partner with Local Businesses

Partnering with local businesses can be a great way to reach new customers and increase your dealership's visibility. Reach out to local auto-related businesses, such as auto repair shops, and see if they're interested in working together. You could offer to refer customers to each other, co-host events, or offer each other's services as part of a package deal.

Hold a Contest

Offering a cool proze such as a new vehicle, a cash gift card, or free service for a year, can really drive leads into your dealership. RMN Marketing has many clever ways to make contest affordable, fun and effective for dealerships.

Don't forget the neighbours

Did you realize that new car jealousy is a thing? It really is. Take advantage of the opportunity your customers' neighbours present and ask us about our Total REACH program.

There are all kinds of ways to drive business into your dealership and remain relevant throughout your customers lifecycle. RMN Marketing offers a wide range of marketing programs and services to support your desire to grow and stand out among your competitors.

Contact us today for more information!

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