In the competitive world of automotive sales, the key to success lies in a strategic, comprehensive marketing approach. At Read Me Now Marketing, we specialize in helping dealerships cut marketing costs and sell more cars with our innovative Effective Selling Program (ESP). This program is designed to guide potential customers through their entire buying journey, increasing customer retention, redirecting leads, and retargeting them effectively.
What is the Effective Selling Program (ESP)?
Our Effective Selling Program is a multi-channel and multi-phase marketing program that influences every stage of a customer’s car buying journey—from the beginning to the end. By utilizing a variety of lead sources and marketing tactics, we ensure that your dealership remains top of mind for potential buyers. This program follows your conquest leads throughout the buying cycle, priming them for purchase without them even realizing it.
The Power of ESP
1. Increased Conquest Sales Our ESP has proven to be highly effective in boosting sales. Dealerships that implement our program see a 32% increase in conquest sales. By reaching out to new customers through targeted campaigns, we help you expand your customer base and drive sales growth.
2. High Lead Response Rate One of the standout features of our ESP is its impressive lead response rate. 51% of all leads respond to our program during their buying cycle. This high engagement rate is achieved through personalized and relevant marketing messages that resonate with potential buyers at the right time.
3. New Customer Acquisition Contests and promotions are powerful tools in our ESP arsenal. 34% of new customers are acquired through engaging and interactive contests. These activities not only attract attention but also build excitement and interest in your dealership’s offerings.
How ESP Works
Our Effective Selling Program is built on a foundation of diverse lead sources and marketing channels, ensuring a comprehensive reach. Here’s how it works:
Lead Sources:
OEM Build & Price
Dealer Website
Social Media
Email Marketing
Google and Digital Ads
Walk-ins
Direct Mail
Auto Trader
Call-ins
Radio
BDC Calls
Personalized Mail
Reports
Incentives
By leveraging these varied sources, we create a robust marketing funnel that captures and nurtures leads efficiently.
The 90-Day Journey
Our program follows a meticulously planned 90-day journey where potential customers are consistently engaged and nurtured. During this period, we employ a mix of email, SMS, social ads, personalized mail, and more to keep your dealership at the forefront of their minds. This approach not only increases the likelihood of conversion but also builds lasting relationships with customers.
Why Choose Read Me Now Marketing?
Customized Solutions: Every dealership is unique, and so are our solutions. We tailor our strategies to meet your specific needs and objectives.
Expert Team: Our team comprises seasoned digital marketing professionals with extensive experience in the automotive industry.
Proven Results: We let our results speak for themselves. Our clients consistently report higher engagement, increased sales, and improved customer retention.
Ready to Drive Your Sales Forward?
Don't let your competition get ahead. Partner with Read Me Now Marketing and take advantage of our Effective Selling Program. Watch our detailed walkthrough on YouTube here to see how our innovative approach can transform your business.
Contact us today for your free consultation and start your journey to success!
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