This Summer, Go Beyond the Billboard Summer is more than a season - it’s a mindset. It’s road trips, backyard BBQs, local festivals, and spontaneous adventures. And for dealerships, it’s a golden opportunity  to connect with customers in ways that feel authentic, engaging, and, most importantly, local .   The smartest dealers know:   if you want to stand out, stop selling and start showing up - right in the heart of your community.   Why Summer is Prime Time for Local Marketing Key Points: People are out and about: shopping, traveling, attending events. Families are thinking about road trips, outdoor gear, and reliable vehicles. Communities are hosting events again: car shows, farmer’s markets, music festivals, etc. It’s the perfect time to blend lifestyle marketing with dealership promotion.   6 Ways to "Market Like a Local" This Summer Let’s get tactical. Here’s how to put the heat into your summer campaigns: 1. Host a “Summer Kickoff” Event Bring the community in with an ice cream truck, live music, BBQ, or family fun zone. Set up tents, lounge chairs, games - create an inviting, fun atmosphere. Offer free vehicle health checks to get customers “road trip ready.” 2. Advertise the Outdoor Lifestyle Put a spotlight on SUVs, trucks, AWDs, and anything roof-rack ready. Use lifestyle imagery: vehicles next to tents, lakes, and campfires - not just in front of the dealership. Bundle accessories like cargo boxes, bike racks, or all-weather mats as summer-ready packages . 3. Run a Local Summer Giveaway Partner with local businesses (campgrounds, waterparks, or outdoor gear shops) for prize packs. “Win a Summer Adventure Kit” - think coolers, camping chairs, gas gift cards. Promote it via social, email, and in-store signage.  4. Offer a Summer Auto Spa Package Promote a “Summer Refresh” service package: full detailing, A/C check, fluid top-up, etc. Position it as essential before any road trip. Pair it with content like “Top 5 Summer Maintenance Tips.” 5. Be Seen at Local Events Sponsor or set up a booth at town fairs, Ribfest, or concerts in the park. Bring your branded tent, your flashiest vehicle, and offer giveaways or vehicle demos. Hand out custom summer swag: branded water bottles, fans, hats, etc.  6. Geo-Target Like a Pro Use digital ads to target people near beaches, trailheads, or local attractions. Try weather-triggered ads (“Hot weekend ahead? Get your A/C serviced today!”). Leverage ZIP/postal code conquesting to hit your backyard with relevant, timely messaging.   Create a Summer-First Vibe at Your Dealership Key Tips: Swap showroom music to upbeat summer playlists. Decorate your lot with string lights, patio furniture, and banners. Use sidewalk signs, flags, and vehicle decals to promote your summer sales message. Remember: the more it feels like an experience, the more people will talk about it - and come back.   Summer Isn’t Just a Season - It’s a Strategy When you tap into your community’s summer energy, you don’t just promote vehicles - you become part of people’s memories, routines, and road trips. That’s how you stay top-of-mind without  feeling pushy. Market like a local. Create summer moments. Be the dealership they remember when the sun sets on the season.   Need help planning a summer campaign that brings real people through the doors (and through your service bay)?  We specialize in dealership marketing that feels  like summer. Reach out today for custom ideas that drive results.

If you’re trying to get more customers into a test drive (and ultimately behind the wheel of their dream car), here’s the truth:  it’s not just about having the best inventory anymore. People want an  experience , and they want it to be  easy, fun, and tailored to them. Especially in today’s market, where options are endless and attention spans are short, you have togo beyond the basic “come in for a test drive” approach. Here’s what smart dealerships are doing right now to  boost test drives and lock in more sales : Make Scheduling Effortless  People shouldn’t have to jump through hoops to book a test drive. 👉 Online scheduling should be simple, mobile-friendly, and FAST. 👉 Give them options: choose their date, time, and even preferred model with just a few clicks. 👉 Bonus points if you send an instant confirmation text or email. The easier it is to book, the more likely they are to show up. Bring the Test Drive to Them  Yes, you read that right.If a customer can shop for groceries, furniture, and a new wardrobe without leaving their couch...why should they HAVE to come to you for a test drive? Offer "Test Drives at Home"  or "We’ll Bring It to You" programs: Schedule a time that works for them Show up with a freshly cleaned car and a smile Maybe even throw in a small gift like a coffee card to make it memorable You’re not just selling a car, you’re delivering convenience. Create an Actual Experience A test drive isn’t just a 15-minute spin around the block.It ’s a chance to create  emotion  and  excitement. Personalize the route (scenic? highway? city driving?) Point out features  they  care about based on what they’ve told you Play their favorite music, set the vibe Offer a longer “overnight” or “weekend” test drive if possible The goal?  Make them feel like they already own it. Engage Digitally Before They Even Show Up  You have to meet customers where they are: ONLINE. Send personalized video walkarounds Show off key features they’re interested in Answer common questions in advance (fuel economy, trunk space, tech features) Let them “see” and “feel” the car digitally before they even sit in it A little effort upfront builds HUGE trust. The Bottom Line 👇 People don’t just want to buy a car. They want to feel  confident ,  excited , and  in control  of the experience. If you make it effortless, personal, and a little bit fun?You’ll have way more customers not just booking test drives, but saying YES to driving off your lot. Need help setting all this in motion? At  Read Me Now Marketing , we specialize in  real dealership strategies that actually move the needle.  (And spoiler alert: we make it super easy, too.)

In today’s ultra-competitive automotive landscape, success isn't just about moving metal, it’s about building real trust  with your customers. Dealer principals and GMs know this better than anyone: when people feel like they're being helped, not just sold to, they come back. Again and again. That’s why the best dealership marketing strategies  don’t just focus on sales, they prioritize adding value  at every stage of the buyer journey. Here’s how to do exactly that, and stand out while you’re at it: 1. Teach, Don’t Just Tell: Give Customers Knowledge They Can Use The modern car buyer is more informed than ever, but they still need help making smart decisions. This is where educational content  comes in. From blog posts to how-to videos and social media explainers, your dealership can become a trusted resource by answering the questions your customers are already Googling. Confused about lease vs. finance? Break it down. Not sure what to look for in a used car? Create a checklist. Thinking about EVs? Explain the benefits (and trade-offs). When you educate, you lead—and when you lead, you sell. 2. Personalization = Profit Let’s face it: nobody wants to feel like just another number in your CRM. Tailored marketing , whether it’s a dynamic email campaign or a personalized follow-up after a test drive, shows customers you actually care. And when customers feel seen, they stick around. Use data wisely - leverage browsing history, service records, and past purchases to deliver relevant , timely , and human  experiences. This isn’t just good marketing, it’s good business. 3. Show What Sets You Apart (Hint: It’s More Than Just Price) Why should a customer choose your  dealership over the guy down the street? This is your chance to highlight your unique selling proposition  (USP). Whether it’s your white-glove service, unbeatable trade-in program, transparent pricing, or family-run approach, own it . And most importantly, show it . Share customer testimonials. Film a behind-the-scenes walkthrough of your service center. Post real stories from your team. Authenticity  is your secret weapon. Use it. 4. Make Decisions Easier with Honest Comparisons Your customers are already comparing vehicles, financing options, and service plans online, so why not help them do it right on your site? Create side-by-side comparisons  that break things down clearly and honestly. Help people understand not just what they’re getting, but why it matters. This transparency builds trust (and trust builds deals). 5. Create Content That Sparks Action We all know content is king, but engaging  content? That’s the game-changer. From virtual test drive videos  and car-buying guides to quizzes that match people to the right vehicle, your dealership should be publishing content that educates, entertains, and inspires the next click. Great content doesn’t just sit there. It moves people. 6. The Real ROI? Relationships. When you put value first, everything else follows : stronger leads, higher conversions, better retention. It’s not about shouting louder than the competition. It’s about speaking to what matters. Customers can spot a hard sell from a mile away. But helpful advice, personalized service, and standout experiences? That’s what keeps them coming back. Let’s Build a Value-Driven Marketing Plan That Works At Read Me Now Marketing , we help dealerships like yours grow by creating customer-first marketing strategies  that drive results. No fluff. No gimmicks. Just proven tactics built on value, trust, and real connection. Ready to elevate your dealership marketing? Let’s talk. 👉 Contact us today and let’s build something great.

In today's fiercely competitive automotive market, standing out requires more than traditional advertising methods. Conquest marketing emerges as a powerful strategy, enabling dealerships to attract and convert competitors' customers. Understanding Conquest Marketing Conquest marketing focuses on identifying and engaging potential customers who are currently loyal to competing brands. By presenting compelling reasons to consider your offerings, this approach expands your customer base and increases market share. Our Conquest Marketing Programs At Read Me Now Marketing, we offer a suite of programs specifically designed for automotive dealerships: Targeted Digital Advertising : Utilizing data-driven insights, we deploy ads across various digital platforms to reach potential buyers actively researching vehicles. Personalized Email Campaigns : Crafting customized email content that speaks directly to the interests and needs of prospective customers, encouraging them to explore your inventory. Social Media Ads : Leveraging social media channels to create interactive and engaging content that resonates with potential buyers, fostering brand awareness and interest. Behavioral Retargeting : Implementing strategies to re-engage visitors who have shown interest in your offerings but haven't yet converted, keeping your dealership top-of-mind. Techniques to Attract New Customers Our approach incorporates several proven techniques: Data Analysis : By analyzing online behaviors and market trends, we identify individuals likely to switch brands and tailor our strategies accordingly. Compelling Offers : Developing attractive incentives, such as special financing options or exclusive promotions, to entice potential customers away from competitors. Cross-Channel Marketing : Ensuring consistent messaging across all platforms, including email, social media, and display ads, to reinforce brand recognition and trust. Transparent Tracking : Providing clear and measurable results through third-party tracking, allowing you to see the direct impact of our campaigns on your website traffic and sales. Partnering with Read Me Now Marketing means equipping your dealership with the tools and expertise needed to effectively engage and convert new customers. Let us help you navigate the complexities of conquest marketing and drive your dealership's success.

February is the month of love, and at Read Me Now Marketing (RMN), we believe it’s the perfect time to focus on what truly drives success: connection . Just as February is all about fostering relationships and showing appreciation for those who matter most, the same should apply to your customers. After all, building strong customer relationships is the key to driving long-term success in the automotive industry. At RMN, we specialize in helping dealerships forge meaningful connections with their customers through innovative, customer-focused marketing strategies. By blending traditional techniques with cutting-edge digital tools, we help dealerships create experiences that make customers feel valued—and keep them coming back for more. Building a Customer Connection: The Heart of Loyalty and Sales In today’s highly competitive automotive market, it’s no longer enough to simply provide a great product. Building a deep, personalized connection with your customers is what truly sets you apart from the competition. Customers today crave a more personalized experience, one that speaks directly to their needs and preferences. This is where RMN’s Effective Selling Program (ESP)  comes in. Through our ESP Program , we ensure that your dealership remains top-of-mind with continuous, personalized engagement. We send personalized emails, postcards, SMS messages, and landing pages designed to speak directly to your customers, helping you nurture relationships over time. This ongoing communication builds trust, reinforces loyalty, and ultimately drives sales . When customers feel appreciated and valued, they are more likely to return to your dealership, time and time again. Winning Over New Customers: Wooing Them with Conquest Marketing While keeping your current customers happy is crucial, attracting new customers is just as important. This is where RMN’s Conquest Marketing  strategies shine. We help your dealership reach beyond your existing customer base and woo customers away from your competitors, all while ensuring that your brand stands out in a crowded market. With targeted ads, direct mail campaigns, and custom offers, our conquest strategies are designed to inspire new leads to “fall in love” with your dealership. Whether it’s through a carefully crafted email campaign, social media ad, or direct mail piece, we help you create compelling offers that resonate with potential customers, making them eager to visit your dealership and drive away in their perfect vehicle. Creating a Memorable Customer Experience: Marketing That Drives Action In today’s digital age, the customer experience is more important than ever. A well-crafted digital marketing campaign can have a profound impact on how your dealership is perceived, and RMN’s team is here to ensure your campaigns are not only seen but also felt. We specialize in designing digital campaigns that evoke emotions and inspire action—perfectly in tune with the Valentine’s theme of love and connection. From eye-catching social media ads  and Google ads to landing pages that drive conversions, we know how to create campaigns that stand out. Imagine running a "Drive Into Love" promotion with heartwarming ads and irresistible offers that draw customers in. When your marketing makes an emotional connection, customers are more likely to engage with your dealership and take the next step in their buying journey. The Power of Loyalty: Keep Them Coming Back for More Loyalty isn’t just about a one-time sale—it’s about creating relationships that last. RMN’s loyalty-based ESP programs are designed to keep your customers coming back for more, month after month. By offering special promotions, sending thank-you emails, and inviting customers to exclusive events, we help strengthen the bond between your dealership and its customers. A thoughtful follow-up email or an exclusive invite to a VIP event can make a customer feel valued and appreciated, ensuring they return when it’s time for their next vehicle purchase. Loyalty marketing is key to building a long-lasting, sustainable customer base that will continue to drive success for your dealership in the years to come. February: A Launchpad for Long-Term Growth While February may be the month of love, it’s also the perfect launchpad for setting the stage for success throughout the year. By implementing the right marketing strategies this month, you can build momentum that carries through the rest of the year. At RMN, we have a proven track record of driving measurable results for dealerships—whether it’s through digital marketing, direct mail campaigns, or loyalty-building programs. The strategies you put in place today will pay off in the form of stronger customer relationships, higher sales, and increased customer retention down the road. It’s time to start thinking about your dealership’s long-term success, and February is the perfect time to begin. Conclusion: Let’s Build Strong Connections Together Ready to take your dealership’s marketing to the next level? Contact Read Me Now Marketing today to learn more about our Effective Selling Program (ESP) , digital marketing solutions, and other services designed to drive success. Whether you need help with

At Read Me Now Marketing, we believe the future of the automotive industry rests on one fundamental truth: connection drives success. Customers today are more informed, discerning, and connected than ever before. As we embark on 2025, the question isn’t if  you need to rethink your marketing strategies—it’s how . This year is your opportunity to go beyond traditional outreach and build genuine, lasting relationships with your customers. At RMN Marketing, we specialize in creating marketing that doesn’t just reach people—it resonates. Here’s how we personalize your dealership’s marketing to stand out in an increasingly competitive space. Custom Ads That Tell Your Unique Story Every dealership has its own story to tell, and we make sure yours shines through. In a world where attention spans are shrinking, our custom ad campaigns are designed to capture your audience’s interest in seconds. We highlight what makes your dealership special—whether it’s unparalleled service, exclusive deals, or your local community involvement—and present it in a way that’s engaging and memorable. Gone are the days of cookie-cutter campaigns. At RMN, we take the time to understand your brand, your goals, and your audience. The result? Ads that feel authentic, personal, and impactful. Multi-Channel Engagement—Yes, Even Mail! Meeting customers where they are is crucial, and that means embracing a multi-channel approach. From eye-catching social media posts and well-timed email campaigns to personalized direct mail, we ensure your dealership connects with customers on their preferred platforms. Surprised by the mention of direct mail? Don’t be. Physical mail is making a comeback, cutting through the digital noise and providing a tangible touchpoint that customers can hold, read, and remember. Whether it’s a beautifully designed postcard announcing a sale or a personalized thank-you note to loyal customers, mail creates a lasting impression in a way that digital channels often can’t. Data-Driven Insights for Smarter Growth Great marketing isn’t just creative—it’s strategic. That’s why we use data-driven insights to ensure every campaign is as effective as possible. By analyzing customer behavior, demographics, and preferences, we help you identify the people most likely to become your next loyal advocates. With this data in hand, we optimize your marketing efforts, making sure every dollar spent delivers maximum impact. Whether it’s retargeting customers who’ve visited your website or reaching out to new prospects who fit your ideal customer profile, we help you focus on the opportunities that matter most. Experience Marketing That Connects At RMN Marketing, we believe marketing should feel personal. It’s not just about selling cars—it’s about building trust, fostering loyalty, and creating a sense of connection that keeps customers coming back. As we move into 2025, let’s work together to create marketing strategies that don’t just break through the clutter but truly make an impact. With custom campaigns, multi-channel engagement, and data-backed insights, we’ll help your dealership connect with customers in meaningful, memorable ways. Are you ready to make this your most connected and successful year yet? Let’s connect. Let’s grow. Let’s succeed—together.

The holiday season is a golden opportunity for dealerships to connect with customers on a deeper level. It’s not just about hitting year-end sales quotas—it’s about building relationships that will drive loyalty and trust for years to come. Modern buyers value brands that demonstrate authenticity and care, especially during the holidays. What if your dealership could stand out by focusing on giving rather than selling? Why Generosity is a Strategic Advantage Generosity may feel like a soft skill, but it’s a hard-hitting strategy when it comes to customer retention and brand perception. Acts of kindness—such as hosting holiday food drives, offering complimentary winter vehicle checks, or simply surprising loyal customers with small gifts—create meaningful connections that go beyond a transaction. Customers who feel valued by your dealership are more likely to recommend you, return for service, and see you as a trusted partner in their vehicle journey. This approach doesn’t mean sidelining your business goals. In fact, generosity aligns directly with what dealerships need most: visibility, trust, and customer loyalty. The Business Impact of Holiday Generosity Cut Through the Noise : The holiday season is flooded with marketing campaigns that scream, “Buy now!” To stand out, your dealership needs to focus on emotional resonance. Campaigns that highlight giving—whether it’s through community partnerships or customer appreciation initiatives—capture attention in a way that traditional promotions can’t. Increase Customer Retention : People remember experiences that make them feel valued. Acts of generosity foster goodwill, creating loyal customers who return for maintenance, upgrades, and even future car purchases. Elevate Your Brand : In a world where customers are increasingly driven by values, generosity positions your dealership as a business that genuinely cares about its community. It’s not just about selling cars; it’s about being a part of your customers’ lives. Ways to Infuse Generosity Into Your Holiday Marketing •   Customer-Centric Events : Host a “Customer Appreciation Day” with complimentary hot drinks, festive snacks, or free vehicle safety checks. •   Community Partnerships : Team up with local charities for food, toy, or coat drives. Engage your customers by inviting them to participate, offering incentives like service discounts. •   Social Media Storytelling : Share videos or photos of your team giving back to the community. Authentic, behind-the-scenes moments resonate with audiences and reinforce your dealership’s values. Why Now is the Time to Act This December, shift your focus from selling to serving. By embracing generosity, you’ll not only stand out in a crowded market but also foster trust and loyalty that drives long-term success. Customers remember brands that make them feel seen, valued, and appreciated. Ready to craft a holiday marketing strategy that builds relationships and grows your brand? Let  Read Me Now Marketing  help you design campaigns that connect with your audience and deliver results. Let’s make this holiday season one to remember—for both your customers and your dealership.

As the year draws to a close, Black Friday, Cyber Monday, and the holiday season bring a golden opportunity for automotive dealerships to boost sales and close out the year strong. These events aren't just for retail stores and e-commerce sites—automotive dealerships can also take full advantage of this high-spending season by leveraging smart strategies to attract customers and drive sales. Here’s how dealerships can make the most of this prime selling time. 1. Effective Discount Strategies Black Friday and holiday shoppers are always looking for the best deals. The key is to offer discounts that not only attract attention but also provide real value to customers. Here are a few approaches to consider: Bundle Discounts:  Instead of only offering a flat discount on individual vehicles, consider bundling deals that include service packages, extended warranties, or winter tire packages. This provides customers with a more comprehensive value proposition. Flash Sales:  Promote limited-time offers, such as "Black Friday Weekend Only" deals, to create a sense of urgency. Flash sales can help move older inventory while capitalizing on the fear of missing out. Early Bird Specials:  Reward early shoppers with pre-Black Friday deals. Offering discounts a week or two before the official Black Friday can help generate early sales and reduce showroom congestion. Holiday Financing Offers:  Many shoppers need financing to purchase a vehicle, so offering low or even 0% interest financing options during the holiday season can make a significant impact. Add in deferred payments until the new year to further sweeten the deal. 2. Using Digital and Direct Marketing to Drive Traffic To stand out during Black Friday, Cyber Monday, and the holiday season, your marketing approach needs to be both strategic and multifaceted. Here’s how you can use digital and direct marketing effectively: Targeted Email Campaigns:  Use your customer database to send personalized email campaigns promoting Black Friday and holiday specials. Highlight exclusive offers for loyal customers, such as additional discounts or early access to sales. Social Media Advertising:  Run paid social media campaigns on platforms like Facebook, Instagram, and LinkedIn to target potential buyers with your holiday sales message. Use captivating visuals and video content to showcase the deals, new models, or certified pre-owned vehicles available. Google Ads & Retargeting:  Maximize your online visibility by running Google Ads targeting holiday car buyers in your local area. Utilize retargeting to bring back visitors who have previously browsed your inventory but didn’t make a purchase. Showing them personalized ads with holiday deals can help convert them into customers. Direct Mail Campaigns:  Don't underestimate the power of direct mail. Sending a well-designed flyer or postcard with holiday specials and financing offers can be a great way to remind customers about your dealership. 3. Combining Online Ads and In-Store Promotions for Maximum Impact For dealerships, it’s not just about drawing attention online—you also need to bring that excitement into the showroom. Here’s how to blend digital efforts with in-person promotions: In-Store Events:  Host special events at your dealership during Black Friday weekend or throughout the holiday season. Offer refreshments, kids' activities, or even gift giveaways to create a festive atmosphere that encourages families to visit. Promote these events online to increase foot traffic. Exclusive Online Coupons:  Encourage online visitors to print or screenshot a special coupon that they can redeem in-store for additional savings or special gifts, such as free accessories with a purchase. Live Streaming Sales Events:  Host live streaming events on social media platforms where you highlight some of your best Black Friday and holiday deals. Feature a few vehicles, provide a quick walkaround, and showcase any additional perks for purchasing during the holiday season. Trackable QR Codes:  Use QR codes in online ads that lead customers to a special landing page with holiday promotions. This can help bridge the gap between your digital marketing and in-store experiences, and also allows you to track which campaigns are driving foot traffic. Partner with Read Me Now Marketing for Stress-Free Success With over 10 years of experience in automotive marketing, Read Me Now Marketing has a deep understanding of what it takes to succeed during the holiday season. We know which strategies work, and we tailor our approach to meet the unique needs of each dealership we work with. Our team can handle everything from developing effective discount strategies to executing targeted digital and direct marketing campaigns. We blend online advertising with in-store promotions to ensure maximum impact, all while helping you reach your sales goals. The holiday season is a time when many dealerships see a significant boost in sales—but it’s also highly competitive. Don't miss out on the opportunity to close the year strong. Partner with Read Me Now Marketing to maximize your Black Friday and holiday sales, and let us take care of the details while you enjoy the rewards. Ready to drive more sales this holiday season? Contact Read Me Now Marketing today to start planning your Black Friday and holiday strategy.

As we commemorate our 10th anniversary at Read Me Now Marketing, we take this moment to reflect on the incredible journey we’ve had in the automotive industry. Over the past decade, we’ve partnered with over 200 dealerships  and collaborated with 6 esteemed OEMs  including Nissan, Hyundai, Kia, GM, Infiniti, and Mitsubishi. Each partnership has strengthened our mission to enhance dealership marketing and drive sales to new heights. A Legacy of Success Our growth over the years has been remarkable, and we’re proud to share some of our accomplishments: 200+ Dealerships Served : We’ve had the privilege of working with dealerships across North America, helping them achieve their marketing goals and connect with customers effectively. 6 OEM Partnerships : Our collaborations with top manufacturers like Nissan, Hyundai, Kia, GM, Infiniti, and Mitsubishi have allowed us to develop tailored marketing strategies that resonate with diverse audiences. 10+ Car Giveaways : Engaging our clients and their customers is at the heart of what we do. Through various campaigns, we've hosted over ten car giveaways, creating excitement and loyalty among dealership customers. Driving Sales Together Our efforts have directly contributed to impressive sales figures across our partner dealerships. In just the past few years, we’ve helped sell an estimated 3,730 vehicles . Here are some highlights of dealership sales in recent months: Hyundai of Oakville : 456 cars sold up until August 2024 Woodbine Nissan : 397 cars sold up until August 2024 Kingscross Hyundai : 501 cars sold up until August 2024 Yarmouth Hyundai : 40 cars sold up until August 2024 Burlington Hyundai : 135 cars sold up until May 2024 Aurora Hyundai : 209 cars sold up until March 2024 These statistics reflect not just the numbers, but the relationships we’ve built and the trust we’ve established with our clients. Every car sold represents a family receiving reliable transportation, a dealership meeting its targets, and a community growing stronger. Looking Ahead As we celebrate this milestone, we remain committed to innovation and excellence in dealership marketing. The automotive industry continues to evolve, and so do we. Our team is dedicated to harnessing the latest marketing trends and technologies to ensure our clients remain at the forefront of the market. Thank you to all our partners, clients, and supporters who have been part of our journey. Here’s to the next decade of success, collaboration, and driving results together!