Street Intelligence
In today’s competitive automotive market, standing out is essential. With RMN’s Street Intelligence program, we tap into an often-overlooked but highly effective marketing tactic: neighbor envy. Imagine turning the heads of everyone on the block, not just because of your stunning car but because it drives your neighbors straight to your dealership.
Why Street Intelligence Works:
In 2024, direct mail remains one of the most effective ways to reach potential customers, with a 90% engagement rate and a lifespan far exceeding that of digital ads (PebblePost). With Street Intelligence, we take direct mail further by targeting the neighbors of your newest customers—those who are statistically more likely to respond to and act on your marketing.
According to recent studies, 52% of people admit they use their neighbor’s car as a benchmark to measure their own home’s value, and nearly 71% of Gen X consumers consider mail more personal than online communications (fullthrottle.ai).
How It Works:
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Strategic Targeting: We send personalized postcards to the neighbors of your newest customers, leveraging the power of social influence to spark interest and drive them into your dealership.
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Incentivized Engagement: Dealer incentives sweeten the deal, making it irresistible for recipients to take action.
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Advanced Data Tracking: With QR codes and landing pages designed for appointment booking, we capture valuable data to measure the campaign's success and optimize future efforts.
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Comprehensive Integration: Street Intelligence isn’t just a standalone program; it integrates seamlessly with other RMN services, enhancing your overall marketing strategy with pinpoint precision.
The Result?
Increased foot traffic, higher conversion rates, and a solid return on investment. When your customers’ neighbors see your brand driving down their street, it’s only a matter of time before they want a piece of the action. Consider combining Street Intelligence with our other RMN programs to maximize your dealership’s conquest lead potential.
New Car Jealousy Can Make You Money!
